Marco Pierre White
Brand Strategy
Visual Identity
Tone of Voice
Messaging
Art Direction
Photography
Campaign
Social & Motion
Marco Pierre White, the original rockstar chef and the youngest ever to earn three Michelin stars.
He’s not just a world famous chef, but also a long-term client of ours. Together, and with his team, we’ve crafted a number of unique restaurant brands that each tell the story of Marco's incredible journey.
From translating his time in France and fine dining experience into an ‘affordable glamour’ restaurant concept, to honouring the memories of his childhood with his mother through an authentic Italian brand. We’ve built eight brands under the MPW restaurant banner to date.
Overarching Strategy
As an integral creative partner, we've delivered seasonal and strategic marketing campaigns for the entire group, both nationally and internationally, helping them grow to over 50 restaurants and beyond.
Black Friday Campaign Stats
Working with the marketing and digital teams, we delivered a high impact Back Friday campaign, delivering a 59% increase in website traffic and over £505k of revenue in November, representing a double digit increase on the year before.
Christmas Campaign Stats
A group-wide campaign that focused on the sentimentality of the festive period, designed to evoke emotion whilst promoting sharing, togetherness and celebrating with the people that make Christmas special.
Affordable Glamour Restaurants
Two legendary chefs, once master and apprentice, who have enjoyed a 30 year friendship and equally impressive careers, collecting three Michelin stars apiece.
Pierre Koffmann & Marco Pierre White joined forces once again to launch an English French bistro set inside Bath’s beautiful Abbey Hotel, and we were tasked with delivering a fitting identity.
