Tone of Voice
Social & Motion
We were approached by Resman, a strategic IT business, to help them make the most of the opportunities presented by the shift in the way people work. Together, we went through a strategy process to identify their business goals, and to workout what needed to change in order to reach them. We delivered a strategy focused on a brand repositioning, streamlining their services and developing a new sub-brand to attract high-value clients.
Add to that a vibrant new visual identity and a tone of voice rooted in the brand idea, that IT should be simple, effective & reliable, wrapped up in a brand toolkit designed to support the businesses growth.
We developed a flexible and dynamic visual language, built from the logo up. The icon becomes a key asset. A consistent thread through branded material, tying everything together, helping Resman to communicate consistently, with clarity and impact.
People are at the heart of everything that Resman do. The brand imagery was an opportunity to highlight the benefit that stress free IT has, gave us a chance to express diversity, challenging the status quo and the stereotypes often associated with IT.