The Challenge

Craft a hallmark brand for an iconic destination

We were commissioned to develop the brand and positioning for Level Twenty Five, an events space, restaurant and bar that sits proudly at the top of the Cube, a distinctive presence on the Birmingham skyline.

Featuring private dining rooms, a Veuve Clicquot Champagne bar, a Haig Club Whisky room, and a roof terrace with unrivalled panoramic views, Level Twenty Five is truly unique.

A simply stunning
skyline destination.

The Solution

A brand inspired by a city’s heritage

We knew from the outset that we needed to create an exciting, relevant and aspirational brand. A brand that would stand above the crowd and speak directly to our audience. We set out to create a striking aesthetic with a stylistic mix of luxury and contemporary details.

The design of the logo was inspired by the angular construction of the cube, and a nod to the city’s industrial heritage. We directed a brand photoshoot to capture the space, and to provide image assets for use across the range of touch points.

To support the positioning, we launched a brand awareness campaign centred around printed media, combining crafted layouts, bespoke folds and premium finishings.

Further Development

Broadening the horizons

Recognising the opportunity to diversify the brand, we worked with the client to develop an alternate brand style, with a refreshed but complimentary aesthetic , with the aim of establishing Level Twenty Five as the daytime venue to be seen at during the summer months.

We launched this through an exclusive Sunday Brunch campaign, featuring a trend setting menu, bottomless drinks and a signature Bloody Mary station.