Iceland

The power of frozen

With the changing dynamic of the high street, we worked with Iceland to help them re-imagine a high street store of the future, and a new out of town concept.

We helped K2 Architects develop new store concepts that offered a unique experience to their customers. Interactive spaces and brand touchpoints all added to the shopping theatre and helped tell Iceland’s brand story, giving them the platform to launch new out of town retail spaces across the UK.

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