Marco Pierre White Restaurants

A change in perception

It’s no secret that veganism is shaking off its image problem, becoming popular amongst
celebrities and influencers alike.

We created a vibrant, on-trend and Insta-grammable campaign that acted as a counterpoint to the boring misconceptions associated with a plant based diet and provide inspiration and appeal to a new audience. The creative taglines helped to tap into both the New Year Resolution and health conscious narratives.