The Challenge

Elevate the brand communications of a leading business park

Birchwood Park is home to 165 companies, and over 6000 people, from large blue chip organisations to new start ups.

We were brought in to think beyond the desk and help influence staff retention, productivity and increase occupancy through consistent and professional messaging.

The Solution

A clean, professional brand with bags of personality

We took the brand back to its core and looked to communicate a strong message that reflected their values and stood them apart from the competition. Expect More was born, established internally and then launched externally through creative touchpoints and targeted marketing.

We established a brand toolkit that reflected their unique offering and helped them communicate effectively on the park and to external investors alike. From glossy brochures, unique marketing suites and monthly park communications we have helped them to truly stand apart from the competition.

Outcome

Over 87% retention rates and 96% occupancy

Retaining the client for over 5 years now, we have helped them to elevate their proposition and deliver a message with clarity and impact. With industry leading retention rates, unrivalled occupancy and continued investment the park continues to go from strength to strength.